Laura Tanner is a career strategic marketing and marketing communications professional who has managed international marketing organizations for several Software 500 companies. Laura’s marketing experience includes corporate and product branding, strategic product launch, competitive analysis and differentiation, and extensive vertical marketing. As a skilled communicator, A copywriter by nature and training, Laura has hands-on experience in creating and producing programs for every marketing discipline: demand generation, advertising, Website design and development, collateral development, marketing events, and public customer and analyst relations.
Laura’s technology industry experience includes shrink-wrapped, enterprise and SaaS software, network and security technology; application development tools; application integration technology; and technology consulting services. Vertical industry expertise includes telecommunications, financial services, healthcare, manufacturing, utilities, logistics, electronics, government, real estate, retail and media.
Prior to Noomedia Group, Laura was Vice President of Marketing for OpenSpan and was responsible for worldwide marketing strategy, marketing communications, social media and public relations activities. OpenSpan was an innovative provider of software automation development tools and desktop analytics for the financial services, telecom, healthcare and retail industries. OpenSpan has since been acquired by Pegasystems.
Laura also previously founded and ran 8 Alarm Marketing, Inc., a full-service marketing consulting and marketing communications agency primarily serving high technology companies. 8 Alarm Marketing provided market research and analysis for corporate and product positioning and messaging recommendations, creative marketing communications services, social media and Web 2.0 strategies, advertising, direct marketing, search engine optimization and public relations services.
Before founding 8 Alarm Marketing, Laura was vice president of marketing communications for Seagull Software, an international software company offering application development and integration tools focused on legacy application extension and Web services development. Laura had direct responsibility for marketing communications worldwide, managing teams in the U.S., Continental Europe and the United Kingdom. Prior to Seagull Software, Laura managed worldwide marketing communications for Ross Systems, a provider of ERP and financials software for the process manufacturing and healthcare industries, and has also held marketing communications positions at Sterling Software, KnowledgeWare and The Software Link.
Before specializing in high technology marketing, Laura worked in advertising and public relations agencies and was employed as both a print and broadcast journalist. Laura has a degree in journalism from the Grady College of Journalism and Mass Communication at the University of Georgia, one of the nation’s top journalism programs. Laura’s ABJ degree is in Telecommunication Arts (Radio-TV-Film) with a minor in Drama. She has also studied marketing strategies and analysis through the Certificate Program at the Goizueta Business School of Emory University.
